Artwork Requirements

You may have noticed some files get fuzzy or jagged lines when enlarged which could result in unclear and unsatisfactory imprints on your branded products. However by using the correct art file format we can prevent this. Ask our advice about which format you should be sending your artwork through for optimal results.

If the correct format is not available we have software which will convert the picture to an eps file or if the conversion is not possible we can, for a small fee, have the logo redrawn in the correct format.

Correct files do make a difference - see the examples below.
The first picture shows a bitmap file which when enlarged will get "fuzzy edges". Below that you will see the vector file which always stays sharp when enlarged. Remember the branding is your advertisment and the promotional product is the carrier of your brand. You can have confidence that we only use files that properly reproduce your logo.

Watch the word PLUMBING and see it in the pictures below when enlarged.



Cooler Bag Tips

Given the outlay for a decent cooler bag, you want to ensure it is suitably branded to maximise brand exposure. Subtle but effective branding is crucial. We often opt for embroidery of your logo or advertising message on cooler bags. Embroidery retains its appearance and readability very well, while adding to the perceived value of the cooler bag. Tasteful branding will ensure the recipient of the cooler bag will take it on many an outing, so you will achieve more bang for your promotional spend. Once you have selected a style of cooler bag, please ask us for a mock-up with your logo.


Business and Desk Accessories

If your target market is desk bound, then handy printed stationery or branded desk accessories will make for effective promotional gifts. Consider printed promo items such as desk clocks, pen / pencil holder caddy, branded coasters or calculators etc. Journal books decorated with your logo are another top seller that will give you value for your promotional spend. They promote a personal connection between your brand and the recipient during the lifetime of the journal. With a large printable surface, and often the possibility to fully customise the journal, provides exceptional possibilities for your marketing message.